Hotel sales and marketing management is the job of finding the right guests for a property and making it easy for them to book. Dijiwa Asia provides this service for Bali hotels, resorts and villas, and for properties elsewhere in Indonesia. Our sales and marketing team combines creative work with data-driven performance, through distribution channels, targeted campaigns and consistent brand storytelling.
Who this service is for
This service is for owners whose property is open or about to open and who need a structured commercial plan. It fits properties that want to build direct bookings alongside their online travel agency sales.
It also suits owners who see a gap between the quality of the property and its visibility. Owners who need only a rate or occupancy review may start with Hotel Low Occupancy Bali: What Owners Should Review First.
What is included
The scope of services covers five areas.
- Strategic sales planning and market segmentation: deciding which guest groups the property targets, which markets they come from and how to reach each one.
- Digital marketing and performance advertising (Meta & Google): paid and organic campaigns on Meta and Google, measured by the bookings and revenue they produce.
- OTA and direct-booking optimization: managing the property’s presence on online travel agencies, including photos, descriptions, reviews and promotions, while building direct bookings.
- PR, partnerships, and influencer marketing: media coverage, brand partnerships and creator collaborations that put the property in front of new audiences.
- Corporate and group sales representation: selling to companies, groups and events as a separate channel from individual leisure guests.
How we work with owners
Sales and marketing works best alongside pricing. Within our management service, revenue management uses dynamic pricing based on demand patterns, competitor rates, booking pace and channel optimization. Specialized software is used to adjust rates daily across distribution channels.
Our approach is multichannel. It combines partnerships with major online travel agencies, optimization of the direct booking engine and social media content. It also uses influencer partnerships, PR, trade relationships with tour operators and travel agents, and corporate and group sales.
Each property benefits from brand-level marketing for the Dijiwa Sanctuaries portfolio and from campaigns built for that property alone. Owners who manage with us also receive channel performance and distribution cost reporting. See Hotel Management for how reporting works.
Frequently asked questions
How does Dijiwa market properties?
We use six channels. These are major OTAs such as Booking.com, Agoda and Expedia, direct booking engine optimization, and social media content. The others are influencer partnerships and PR, trade relationships with tour operators and travel agents, and corporate and group sales.
What is your relationship with online travel agents?
We maintain partnerships with all major OTAs and have dedicated account management. Portfolio-level relationships often secure premium placement. We manage photos, descriptions, reviews and promotions, and we also drive direct bookings to protect net revenue.
Will my property get its own website and booking engine?
Yes. Each property receives dedicated pages on the Dijiwa Sanctuaries corporate website, optimized for conversions and connected to our booking engine technology. Individual microsites are available if you want them.
How are guest reviews and reputation handled?
We monitor and respond to reviews on TripAdvisor, Google, Booking.com and Agoda using an online reputation management system. Responses address both praise and criticism, and feedback is turned into operational improvements.
For budget context, read Hotel Digital Marketing Costs in Bali 2026. For market background, read Hotel Sales and Marketing in Bali: Strategy, Cost, and Trends. To discuss your property, contact Dijiwa Asia.